Reveal your natural glow — brighten, hydrate, and transform your skin with every drop.

Sodium Ascorbyl Phosphate, Hyaluronic acid, Propylene Glycol, Glycerin, Niacinamide, Alpha Arbutin, Licorice, Phenoxyethanol, Hydroxyethyl cellulose, Panthenol, Aloe Vera, Citric Acid, D I Water, Vitamin E, Fragrance.

Let's understand our ingredients in detail:

Vitamins

• Sodium Ascorbyl Phosphate (Vitamin C derivative)
• Niacinamide (Vitamin B3)
• Panthenol (Pro-Vitamin B5)
• Vitamin E

Hydrating Agents

• Hyaluronic Acid
• Propylene Glycol
• Glycerin
• Aloe Vera
• D I Water (Deionized Water)

Preservatives

• Phenoxyethanol
• Citric Acid (also acts as a pH adjuster)

Other Functional Ingredients

• Alpha Arbutin (brightening agent)
• Licorice (brightening and soothing agent)
• Hydroxyethyl Cellulose (thickener/stabilizer)
• Fragrance (for scent)

*Benefits on the basis of properties of the ingredients:

• Brightens Skin Tone
  • Sodium Ascorbyl Phosphate, Niacinamide, Alpha Arbutin, and Licorice help reduce pigmentation, dark spots, and uneven skin tone.
• Deep Hydration and Moisture Retention
  • Hyaluronic Acid, Glycerin, Propylene Glycol, and Aloe Vera deliver intense hydration, making the skin soft, plump, and dewy.
• Reduces Appearance of Fine Lines and Wrinkles
  • Vitamin E and Hyaluronic Acid boost skin elasticity and smooth out fine lines by keeping the skin well-nourished.
• Strengthens Skin Barrier
  • Niacinamide improves the skin’s natural barrier function, helping it resist moisture loss and environmental damage.
• Soothes and Calms Irritated Skin
  • Aloe Vera and Licorice have anti-inflammatory properties that calm redness, irritation, and sensitive skin issues.
• Fights Free Radical Damage
  • Vitamin C (Sodium Ascorbyl Phosphate) and Vitamin E act as powerful antioxidants, protecting skin from pollution and UV-related stress.
• Controls Oil and Minimizes Pores
  • Niacinamide helps regulate sebum production, tightening pores and giving a smoother appearance.
• Boosts Collagen Production
  • Sodium Ascorbyl Phosphate encourages collagen synthesis, improving skin firmness and reducing sagging.
• Improves Skin Texture
  • Panthenol (Pro Vitamin B5) and Hydroxyethyl Cellulose help in skin conditioning, making the surface feel smoother and more refined.
• Maintains pH Balance and Preserves Freshness
  • Citric Acid balances the serum’s pH, while Phenoxyethanol keeps the formula stable and safe for prolonged use.

1. Cleanse:
   Gently cleanse your face with a mild face wash and pat dry with a soft towel.
2. Apply Serum:
   Take 2–3 drops of the skin brightening serum onto your fingertips.
3. Spread Evenly:
   Gently apply the serum to your face and neck, avoiding the eye area.
4. Massage In:
   Lightly massage in upward, circular motions until fully absorbed.
5. Follow with Moisturizer:
   Apply a suitable moisturizer to lock in the hydration and benefits.
6. Use Twice Daily:
   For best results, apply in the morning and at night.
7. Daytime Tip:
   Always apply a moisturizer after using the serum along with a Sunscreen during the day to protect your skin and enhance brightening results.

PATCH TEST is advisable before adding a new product to your routine. Apply the product to the neck area and observe for the next 24 hours. Make sure you apply a very small quantity.

If there’s no reaction, you can apply the product to your Skin. If the skin is sensitive, continue the test for 7 days. This helps ensure you are not allergic to any ingredient. If irritation occurs, please discontinue the product and consult a dermatologist.

Please click on the link below for Medical Disclaimer:

https://thenaturesstore.com/pages/medical-disclaimer-for-skin-and-hair-products

Q1: Which serum is best for skin brightening in Pakistan?
Nature's Store brightening serum is the best in Pakistan as it offers a potent blend of Vitamin C, Niacinamide, and Hyaluronic Acid, addressing pigmentation, dryness, and dullness effectively. Always choose a serum suited to your skin type and backed by positive customer reviews.

Q2: Is whitening serum good for skin?
Yes, a good whitening serum can help fade dark spots, reduce hyperpigmentation, and promote a brighter, healthier complexion. It is important to choose a serum with safe, dermatologically tested ingredients that nourish and protect the skin without causing irritation.

Q3: What is daily brightening serum?
A daily brightening serum is a lightweight skincare product designed for everyday use. It helps improve skin clarity, reduce dark spots, even out skin tone, and provide hydration — making your complexion look fresher, more radiant, and healthier over time.

Q4: Which is the No. 1 Vitamin C serum in Pakistan?
The No. 1 Vitamin C serum in Pakistan is by Nature's Store. It helps reduce dark spots, boost collagen production, and protect against environmental stress, giving your skin a youthful and radiant glow.